Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain *Very Good*

Very Good: Scratch and dent. Cover may have wear, dings, tears, other damage, or be missing dust jacket.
Publisher: Thomas Nelson
ISBN: 9780785226802
Type: Hardcover

How can the latest brain research help increase your sales?

Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That’s why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:

• The 6 stimuli that always trigger a response
• The 4 steps to align content and delivery of your message
• The 6 message building blocks to address the &quotold brain&quot
• The 7 powerful impact boosters to set your delivery apart from the rest

Once you know how the decision-making part of the brain works, you’ll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.