Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand *Very Good*

Very Good: Scratch and dent. Cover may have wear, dings, tears, other damage, or be missing dust jacket.
Publisher: Thomas Nelson
ISBN: 9781400213160
Type: Hardcover

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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